Long before fresh ground coffee, cafetière and espresso machines became fashionable Shrewsbury was fortunate to have a fabulous independent coffee bean roaster with a shop front open to the public.
Aroma coffee in St Mary’s square opened in 1984 and has been providing customers with locally roasted and ground to order coffee ever since.
Coffee beans come from Congo, India, Rwanda, Uganda, Brazil, Colombia, Ethiopia, Nicaragua, Honduras, Costa Rica, Indonesia, Mexico, Haiti, Peru, Kenya and El Salvador and are roasted as single varieties or as blends, such as Aroma’s Shropshire blend – specially formulated to work well with Shropshire water.
The roasted or ground beans are then packaged to deliver to Aroma’s shops and other customers.
As well as coffee, the shop stocks many varieties of loose leaf and bagged tea, including fruit and speciality teas, again with a Shropshire blend of black tea to work well with the local water.
cafetière, teapots, cups and all manner of accessories are available to buy as are a fabulous selection of tea and coffee caddies – something that you can’t seem to find anywhere any more! To accompany your tea and coffee there are lots of locally produced biscuits, chocolates and sweets on sale and the staff can put together hampers and selection packs for gifts.
One of the true delights about visiting a shop like aroma is the knowledgeable staff who can help you to pick out blends to suit your taste or tell you more about a new variety you might be interested in buying. Then you have the pleasure of taking your precious packets home and enjoying perfectly freshly ground coffee or loose leaf tea.
My favourite coffee at the moment is Blue Mountain – what is yours?