It is pretty obvious that the healthful and vibrant image created by linking a product to Yoga has been used by companies to market their products for some time. Yoga jeans is the latest range of products that make me chuckle at this phenomenom.
The jeans look great but there are a few reasons why I won’t be practising asanas in them:
- That low rise….
- Any posture where the knees are bent will be uncomfortable because of the thick fabric bunched up tightly against the back of the knee
- Constant fiddling around with the waistband as it moves about in the postures and requires tugging upwards and readjusting every couple of minutes.
What other products have you seen marketed through a tenuous link to Yoga?